Chroma
Chroma is a fun way to catalog curious things and share them with friends.
“Nicole helped me create a clean way of describing what you can do with Chroma. I use that as primary reference material for all outreach.”
Andre Poremski, CEO
I had a blast working with Andre Poremski and Jonnie Hallman on this project. Andre needed help explaining what the product does and how it’s different from other photo apps in the market. I asked him why he decided to make Chroma, how he wanted people to use it, and what he wanted to accomplish by making the app. We talked through his communication goals and developed initial concepts together.
Jonnie and I collaborated on the marketing page and splash pages. We talked about the different ways we could convey each product benefit, and then he laid out the visuals and I wrote the tagline and marketing copy. I also came up with specific use cases to show you what Chroma can do. Before the product launched, I wrote a brief product tour to bridge the gaps between the homepage and the new user experience.
Check out the Chroma site or download the app to give it a try.