Hello

I’m Nicole (they/them). I’m a principal writer, researcher, and design leader based in Virginia.

I believe that good design is clear, honest, and accessible. I have 20 years of experience leading complex UX projects for clients in tech, publishing, education, finance, and government. For the past few years, I’ve been focused on state and federal partnerships for benefits programs like unemployment, paid leave, and energy assistance.

As a generalist, I tend to follow my interests and people I respect. That strategy has shaped my career—from writing for Apple and Facebook, to researching across industries, teaching at SVA, and managing remote teams at Nava, 18F, and Vox Media.

In 2014, I cowrote Nicely Said: Writing for the Web with Style and Purpose, which has been called practical, approachable, and timeless. (I hope to write another book someday.)