About

Hi, I’m Nicole (she/them). I’m a senior researcher and service designer at Bloom Works.

I have 20 years of experience leading complex projects in technology and civic innovation. I started my career as a writer and content designer at Apple. Since then, I’ve served in various leadership and consulting roles for startups, publishers, creative studios, and federal agencies. As a stubborn generalist, I’ve worked with folks across industries and every level of government.

I believe that good design is clear, honest, and accessible. And I love helping people get there by asking questions, listening deeply, and untangling messy problems together.

I occasionally teach workshops and edit books about design. In 2014, I cowrote Nicely Said: Writing for the Web with Style and Purpose with Kate Kiefer Lee. It’s become a foundational text for UX writers and people who design with words.

When I’m not at my desk, you can find me in the kitchen or the garden, likely fawning over vegetables. I live in Virginia with my kiddo, our dog, and a multitude of books.