I’m Nicole (they/them or she/her). I’m a principal writer, researcher, and design leader based in Virginia.
I believe that good design is clear, honest, and accessible. For over 15 years, I’ve led complex UX projects for clients in tech, publishing, education, finance, and government. Most recently, I oversaw design and research for state benefits programs at Nava.
As a generalist, I tend to follow my interests and people I respect. That strategy has shaped my career—from writing for Apple and Facebook, to researching across industries, teaching at SVA, and managing remote teams at Nava, 18F, and Vox Media.
In 2014, I cowrote Nicely Said: Writing for the Web with Style and Purpose, which has been called practical, approachable, and timeless. (I hope to write another book someday.)