Wishbone is a nonprofit that helps high school students find funding for extracurricular programs.

“Nicole brought our content to life, giving it place and purpose. She worked existing, complex word choice and repetitive terminology into compelling and concise rhetoric, whose impact has been long-lasting for our organization.”

Beth Schmidt, Founder and Executive Director

This project was a huge effort from a small team in a short time. I worked with designer Yaron Schoen and the incredibly kind engineers at Agilion to reimagine and rebuild Wishbone’s website, marketing and fundraising materials, campaign emails, student application, and internal dashboard.

Along with copywriting, I restructured the content to highlight the stories students and teachers were already sharing in the application process. I also developed a lightweight content model to help the team post new student campaigns. One of my favorite parts of the project was working on copy right in GitHub with the team. After the site launched, I wrote a brief style guide for everyone involved, which the head of operations said is the most actionable and useful style guide he’s read.

It was a joy to work on this project. I feel like my work makes a genuine difference for these students. Their passion and dedication is truly inspiring. Spend a few minutes on the site and please consider funding a student.


  • Creative Direction
  • Strategy
  • Writing and Editing